Repositioned · Fintech

Obie Money

Named, positioned and designed from zero, through to the raise.

Naming · Positioning · Identity · App UI · Fundraising

A fintech startup for Gen Z and Gen X: naming, positioning, identity, app UI and the fundraising story. In fintech the product is trust, and trust is designed before it is earned.

Your version of this starts with a diagnosis.

Fixed scope, and a named diagnosis inside two weeks.

All work →