01
The Prototyper
Ideates and tests before anything is built properly. Rough pages, quick copy variants, throwaway experiments. Their job is to be wrong fast and cheap so the Builder is right the first time.
The Blueprint · no email gate, no watermark
We will draw your website for free. Seriously.
Same deal as Steal our ideas: the thinking is free, the judgement is the practice. Answer four questions and take away a full blueprint pack: a positioning brief, the site architecture that converts in your industry, one master prompt to build it in any AI tool, and the plan for running it after it ships. Build it yourself, hand it to an agency, or bring it back to us.
The generator
A production-grade blueprint for your exact business.
Four answers. Then a positioning brief, a conversion architecture, a ready-to-paste master prompt, and the five hats that keep the site alive.
Deterministic assembly from a curated matrix · no data leaves the page
Which world is the site for?
Each industry converts differently. This picks the architecture.
The operating model
A website is shipped once and run forever.
Every blueprint ends with the same five archetypes, because launch is the cheap part. Five archetypes, not five hires. In a small business one person spans all five; the point is knowing which hat is on. Sites rot when the same person builds, grows and prunes in the same sitting without noticing the mode switch.
02
The Builder
Ships the real thing to the standard: the architecture above, the performance budget, the accessibility bar. Takes the winning prototype and makes it production-grade, then stops. Builders who keep building past done create the mess the Sweeper inherits.
03
The Sweeper
Prunes. Kills the sections nobody scrolls to, the pages nobody visits, the copy that hedges. Most sites fail by addition; the Sweeper is the discipline that keeps the singular message singular.
04
The Grower
Finds product-market fit for the site itself: which messages pull, which channels feed it, which pages earn traffic. Reads the numbers the Builder instrumented, feeds winners back to the Prototyper.
05
The Maintainer
Keeps the ship seaworthy as it scales: dependencies, uptime, performance budgets, broken links, stale proof. Unglamorous, and the reason the site still converts in year three. Every claim on the site has an expiry date; the Maintainer enforces it.
A blueprint tells you what to build.
The Audit tells you what is blocking you: a named diagnosis of your brand, growth engine or AI readiness, from $5,000, inside two weeks.