The element that holds two structures together.

Capital

Venture funds, private equity, family offices and their operating partners.

The gap. A portfolio contains the same problem several times over: a company whose brand no longer fits what it has become, or an AI programme pointed at cost when the thesis was growth. Diagnosing that one company at a time is slow and inconsistent.

The shape. A standing diagnostic across the portfolio, run to the same instrument each time, so results are comparable at the board table. Priority access for portfolio companies, and one senior read before capital goes in rather than after.

Network

Franchise groups, multi-site operators and member organisations.

The gap. The brand is decided centrally and lived locally, and the gap between those two is where the value leaks. Most networks can write the strategy and cannot make 200 people use it.

The shape. Repositioning that ships into a system the network can actually run: training, tooling and a live design system, not a PDF. This is the RT Edgar shape: one position, 200+ staff, one operable system.

Enterprise

ASX-listed and large private businesses with capable internal teams.

The gap. The internal team is good and too close to it. What is missing is an independent senior read that can be taken upward and defended, from someone with no product to sell you at the end of it.

The shape. Independent judgement beside the internal team, not instead of it. Named scope, board-ready output, and a clean exit. We are not trying to become your agency.

Profession

Accountants, corporate lawyers, virtual CFOs, consultancies and recruiters advising founder-led businesses.

The gap. You see the trigger event before anyone else does: the raise, the succession, the plateau, the acquisition. And you have nowhere good to send it. Sending a client to the wrong advisor costs you more than the referral was worth.

The shape. A named person you can introduce a client to without risking the relationship. Referral terms agreed in writing, and an honest no when we are not the right fit.

Refer

You make an introduction and step back. We contract directly with the client, you are told plainly what happened, and referral terms are agreed in writing before the first introduction rather than negotiated after it.

Co-advise

We sit in the room beside you. You hold the relationship and the strategic frame; we take the brand, growth or AI workstream and are named as doing it. Useful when a mandate is larger than the capability you carry in-house.

Embed

A standing arrangement across a portfolio or a network: the same diagnostic run repeatedly to the same instrument, at agreed terms, so findings are comparable and the work compounds rather than restarting each time.

Antimony Studio

The full-stack creative, technical and marketing studio Sam founded in 2018, and the team that builds what the advisory decides. Every product on our work page was designed, built and shipped with them. Referred under a separate, cleanly quoted engagement, never bundled. The roadmap stays vendor-agnostic, and your team or any builder you rate can run it.

Certified across the tools you already run

Google, Meta, HubSpot, Klaviyo, Webflow, Shopify and Optimizely, among others. Certification is not a credential we lead with; it matters only because recommendations have to survive contact with the systems you actually operate.