Alchemy Hill Advisory

Steal Our Ideas · no email gate, no watermark

The ideas are free. The judgement is the practice.

Most consultancies guard their thinking like it’s the product. It isn’t. Anyone can hold an idea. Knowing which one fits your business, in what order, at what cost, is what you actually pay for. So here: take the ideas.

The articles

Long-form pieces from the practice: frameworks, build logs, market positions and teardowns. Each one carries a steal-able tool you can run this week.

FrameworkBrand

You do not need a rebrand. You need a reposition.

Identity projects fail when they change the look without changing the claim. Here is the ladder that shows why, and a six-question test to run before you brief a designer.

6 min read · The RepositionerRead the article →
FrameworkGTM

The growth plateau is an architecture problem.

Plateaus rarely live inside a weak tactic. They live in the joints between functions, and a handful of joints carry most of the loss.

6 min read · The Growth-Engine RebuilderRead the article →
Build logAI

What shipping three AI products taught us that no AI strategy deck mentions.

The model is the easy part. The hard problems are upstream, and the difference between a kept product and an abandoned pilot is decided at scoping.

7 min read · The AI-Serious OperatorRead the article →
Market POVAI + GTM

The mid-market is about to be repriced. AI decides who captures it.

AI is compressing delivery cost in every service-heavy category. The savings will flow to whoever repositions around the new cost base first.

6 min read · Every momentRead the article →
FrameworkAI

One operating picture: how a leadership team should read its business in 2026.

Sales, stock, channels and customers read as one picture, the ten-minute Monday meeting it makes possible, and the build order that gets you there.

7 min read · The AI-Serious OperatorRead the article →
TeardownGTM

Anatomy of a market entry that works.

The same-playbook fallacy kills more expansions than any market condition does. Here is the failure torn down stage by stage, and the crossing sequence that works.

7 min read · The Border-CrosserRead the article →

The insights

Articles, given away whole.

Longer-form thinking: each one is a hypothesis, an argument, and a mechanism you can run on Monday. No gate, no summary-only tease. Every article has its own page; send one to whoever needs it.

The Repositioner · Insight

The One-Sentence Audit

If your own team cannot say what the business is in one sentence, the market is writing that sentence for you.

Read the article →
The AI-Serious Operator · Integration

The Disconnection Map

Your AI roadmap already exists. It is the list of tools you pay for that do not talk to each other.

Read the article →
The AI-Serious Operator · Insight

The Decision Document Test

A dashboard nobody opens is furniture. Automate the document a decision actually hangs on.

Read the article →
The Repositioner · Insight

The Won-Deal Objection Bank

Your next positioning is already written, in the objections of the customers who bought anyway.

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The Border-Crosser · Integration

The Beachhead Ledger

The cheapest entry into a new market is the customers you already have who behave like it.

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The Growth-Engine Rebuilder · Operations

The Heroics Tax

If the business only works because certain people are heroic, growth is capped at the stamina of your best operator.

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Every moment · Insight

The Proof Instrument

Results do not convert. Instruments made from results convert.

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The Growth-Engine Rebuilder · Operations

The Broken-Joint Funnel

A plateaued growth engine usually has one broken joint, not ten weak ones. Find it before buying more traffic.

Read the article →

The prompts

Prompts we actually use.

Working prompts from live engagements. Copy one, feed it your real material, and judge the answer like an operator.

Prompt · Positioning

The one-sentence position test

Put your copy, a competitor's copy and three customer quotes in front of a model and let it write the sentence a busy buyer would use for each of you.

Here is our homepage copy, our top competitor's homepage copy, and three customer quotes. Write the one sentence a busy buyer in our industry would use to describe each of us to a colleague. If ours is generic or wrong, propose three sharper positions we could defensibly own, with the proof each would require.
Prompt · Positioning

Let the losses write your positioning

Losses are cleaner positioning data than wins: nobody flatters you on the way out.

Here are our last five lost deals: what was said, who won, and at what price. Name the position each winner occupied that we didn't. Cluster the patterns, then propose the single position we should claim to pre-empt the most common loss, with the proof it would require.
Prompt · Proof

The proof-mining prompt

Turn a raw dump of results into ranked, one-line proof statements. No adjectives allowed; numbers do the talking.

Here is a raw dump of our results, projects and client outcomes. Extract every claim that has a number, a name, or a date attached. Rank them by how surprising they would be to a skeptical operator in our industry, and rewrite the top five as one-line proof statements. No adjectives allowed, numbers do the talking.
Prompt · Proof

The skeptic pass

Run every case study past a simulated burned-by-agencies operator before it ships. What survives is your actual proof.

You are a skeptical operator who has been burned by agencies. Here is our case study. Mark every sentence you don't believe and say why. Then rewrite the case study keeping only what survived, and list the evidence we would need to make the cut sentences believable.
Prompt · Operations

The heroics audit

Find every step in the business that depends on one person's memory, and classify the fix.

I will describe how work actually gets done in our business: who does what, in which tools, with which handoffs. Identify every step that depends on one specific person's memory or manual effort. For each, state what breaks when they are on leave, and whether the fix is a process, an integration, or an automation.
Prompt · Operations

The senior-hours ledger

Price the process work your senior people are quietly doing, then rank the automations by hours returned.

Here is a week of my calendar and my team's recurring tasks. Classify every block as judgement work (only a senior human can do it) or process work (a system could do it with oversight). Total the process hours, multiply by our loaded hourly cost, and list the top three automations by hours returned.
Prompt · GTM

The funnel confession

The refusals are the insight: most engines leak before the stage everyone is optimising.

Here are our funnel numbers, stage by stage. Where would you put the next $10k, and what would you refuse to spend on until something else is fixed? Explain each refusal, and name the single joint whose repair would raise the value of every upstream channel.
Prompt · Strategy

The pre-mortem prompt

Run the failure post-mortem before the kickoff deck, not after the burn.

It is 18 months from now and this initiative failed. Write the honest internal post-mortem: what we ignored, who warned us, which assumption broke first, and what the early warning signs were. Then list the three cheapest tests we could run this month to check those assumptions.

The stack

Tool stack, tiered.

Seven levels of the design and build stack the practice actually runs, from reference to data. Steal the whole ladder.

Level 01Referencegodly.websiteawwwardsland-book
Level 02InspirationdribbbleMobbin
Level 03SkillsAnthropic frontend-design
Level 04Componentsshadcn/ui21st.devMagic UI
Level 05MotionGSAP
Level 06GenerationOpenArt
Level 07Datafirecrawl.dev

Stolen enough?

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