Repositioned · Property data
Cotality
Repositioned outside-in and inside-out. The internal brand was rebuilt alongside the market-facing one.
Repositioning · Internal brand
Repositioning and internal branding for a property data business. Most repositions stop at the market-facing layer and leave the people inside the company describing it five different ways. This one was built to be understood internally first.
Your version of this starts with a diagnosis.
Fixed scope, and a named diagnosis inside two weeks.