How we work · Flexible seniority

FractionalSenior leadership, sized to the moment.

Maybe you want confidence you are pulling the right levers at the right time. Maybe growth has slowed and the team is stuck at a roadblock. Maybe leadership needs to focus on operations while someone senior owns the marketing and AI agenda. Fractional puts that seniority inside your business for exactly as long as you need it.

Who it’s for

The people who knock on this door.

Founders who need a senior marketing and strategy leader before a full-time CMO makes sense

CEOs who want positioning, GTM and AI adoption owned by one accountable person inside the team

Executives who have the day-to-day under control but want an external sounding-board

Leadership teams guiding and training new marketing hires through a transition

What you get

Two seats

Fractional CMO / Strategy Lead

1 to 2.5 days per week, inside your team

A senior operator embedded in your leadership rhythm who owns positioning, GTM and AI adoption. Backed by eight years running Antimony Studio across fashion, e-commerce, property, hospitality, health and wellness, food, SaaS and AI, plus agency-side brand strategy and enterprise growth roles before that.

Owns positioning, GTM strategy and AI adoption as one agenda
Develops roadmaps, prioritisation, budgets and metrics with the leadership team
Guides, mentors and trains marketing hires as the team scales
Runs the day-to-day strategic tasks when the moment calls for hands on the work

Advisory

A few hours per week

The external sounding-board for a founder or exec who has the day-to-day under control. Senior counsel on strategic initiatives and key transitions, drawn from years of board-level advisory work including a five-plus-year strategic seat at 5th Element Wellness.

Standing weekly hours with a senior advisor across brand, GTM and AI
Counsel on strategic initiatives, hires, pivots and key transitions
Yearly strategic planning support and leadership coaching where useful
A candid outside view before the big calls get made

How it runs

How fractional runs

Match the seat

A scoping conversation decides which seat fits: embedded days inside the team, or advisory hours alongside the founder.

Embed

The Fractional CMO seat joins your standing meetings, owns the agenda agreed and reports against the same metrics as any leader on the team.

Flex

Days can extend or reduce as the business moves. The allocation is reviewed monthly against what the quarter actually needs.

Exit cleanly

Pause or stop anytime with a month’s notice. Everything owned by the seat is documented for whoever inherits it, including a full-time hire we help you find.

Engagement minimums

Three-month minimum to give the seat time to land
Pause or stop anytime with a month’s notice
Allocation reviewed monthly and agreed in writing

$165MIn products and services sold for clients since 2018

296%Sales growth in the first 120 days

3AI products in market

7+ yrsLongest strategic partnership

Let’s collaborate.

Tell us where the business is stuck and we will define the best approach based on your needs, whether it lives inside Fractional or another model entirely.

All engagement models